As the name hints, I’m always running. When one project ends, I run to the next; all while continuing my daytime roles. One job simply isn’t enough for me; I like to keep busy. Below are a few of the other opportunities I spearheaded while balancing full-time roles at school and work.
The Spring/Summer 2017 season introduced me to emerging designer Chelsea Goldman. An alumna of Central St. Martins, Proenza Schouler, Narciso Rodriguez and of Phoebe Philo at Celine, her self-named label, C.F. Goldman, has been named a “must-watch brand” by Fashionista.com and numerous fashion media outlets. I joined her team as a freelance sales and production assistant. The sales side saw me establish contact and coordinate appointments with buyers in US and French markets. The production side saw me handle talent, wardrobe and on-set logistics during the collection’s latest look book photo shoot.
Boston Children’s Museum
Upon arriving to Boston, Boston Children’s Museum welcomed me with a freelance opportunity as a project-based director of public relations interim while their incumbent director left on an extended leave. The role saw me develop and refine their social media strategy, pitch and track stories with local and national media outlets, write online and digital content including press releases and newsletters as well as handle event promotion and logistics while developing B2B campaigns.
People en Espanol
People en Espanol established a weekend-long festival in San Antonio known as “Festival People en Espanol.” It has since moved to Manhattan’s Jarvis Center, however when it was in Texas I had the opportunity to join the team as a freelance talent dispatcher and logistics coordinator where I was the first point of contact for festival guest and attendees. My responsibilities included serving as the talent-hotel-festival liaison, which entailed handling situations of dissatisfaction, crisis management and special requests directly with talent and their representatives.
National Academy of Television Arts & Sciences
In 2013 I involved myself with the Lonestar Emmy chapter in associate producing their annual awards gala. Duties included event coordinating and set-up, talent relations, run-of-show preparation, video editing and event hosting while supervising multiple internal and external staff members. The experience was needless to say a rush full of several memorable moments but none were comparable to the reactions and emotions manifested when attendees learned news of winning their awards.
Texas A&M University-San Antonio
During my last semester of undergrad, I joined the university’s communications department as a paid communications assistant where I sunk my teeth in the creation of features stories, press release, quarterly and annual reports. If not writing, I was tasked to help execute events, assist in the creative direction in design and layout of distributional materials; my photography was put to work as well as my public speaking where I spoke for an audience of over 500. I will say that speaking before a mass audience is quite the drug; you immediately want to dive in for another dose at the podium.
While simultaneously interning at TAMU-SA, I was the public relations and multimedia intern for the Alamo Colleges. The experience was interesting as I balanced two different systems of PR, at a university and a community college level. My role picked up where Univision left me and gave me the opportunity to develop multiple promotional and engagement videos that currently are still in use. The opportunity also tasked me with the creation and execution of a PR and marketing campaign to increase student enrollment of the college’s on-campus child development center. My implementation of the plan saw me increase the center’s enrollment by 20 percent.