I’ve been baptized as a cultural connoisseur by the BBC and named a pet accessories expert by Telemundo’s Un Nuevo Dia morning program. I’ve also been named a marketer, a social media savant, a communicator and a media liaison by industry pros but the title that depicts me the most accurately is that of ‘The Running Publicist.’

Without looking at my text messages you can guess which emoji is my most popular; I’m always on the go. By morning I’m a runner; cardio is my version of a double shot of espresso although some mornings require both. By day I specialize in consumer public relations and by night and by leisure I emerge myself in entertainment and fashion. Following such interests has made me a regular at New York Fashion Week where I have been the hands behind multiple productions including Calvin Klein, Marchesa, Naeem Khan, Prabal Gurung, Proenza Schouler, Rachel Zoe, Rebecca Minkoff and Vera Wang.

Along the way I’ve earned a few awards and degrees while taking on roles that have helped me better hone my craft; however they’d all be irrelevant without my mind and heart’s backing. I’m not sure if I’m a masochist or if publicity is the oxygen to my breathing; I can’t seem to differentiate when one project ends and another begins and I wouldn’t want to anyway. Similar to my mornings, I like to keep running.

Through telling stories for others I found that I have a dynamic one of my own. My name is Jon Salas. I run in sneakers, I do PR in oxfords (y tambien lo hago en español); this is not your running blog. This is the story of a publicist that never stops running; always on the go.